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Smuruthi Kesavan

Heya! I’m Smuruthi Kesavan, I work as a Product Marketing Manager at Togai and handle all things PMM and content. As much as I love donning a day job, I also love hiking, swimming and running. Also I read a ton of books - share your best read with me?

I started my career as a Content Marketer and did a bunch of roles around Marketing from PR to Field Marketing. My expertise lies in learning about the entire product lifecycle and dissecting which one will work best for Marketing and what should go where!

At Togai, I look after content and PMM end-to-end. I also handle our newsletters that go out!

Content that I’ve written in the past:
  1. Our first Product Newsletter
  2. Is the Price Right? : Snowflake is Tripling its Market Opportunity Using this Billing Method. Learn how
  3. OKRs vs KPIs - How are they different, and what do they mean for your organization?
Product and Content Marketing at Togai

Heya! I’m Smuruthi Kesavan, I work as a Product Marketing Manager at Togai and handle all things PMM and content. As much as I love donning a day job, I also love hiking, swimming and running. Also I read a ton of books - share your best read with me?

I started my career as a Content Marketer and did a bunch of roles around Marketing from PR to Field Marketing. My expertise lies in learning about the entire product lifecycle and dissecting which one will work best for Marketing and what should go where!

At Togai, I look after content and PMM end-to-end. I also handle our newsletters that go out!

Content that I’ve written in the past:
  1. Our first Product Newsletter
  2. Is the Price Right? : Snowflake is Tripling its Market Opportunity Using this Billing Method. Learn how
  3. OKRs vs KPIs - How are they different, and what do they mean for your organization?
Read More
Education
I’ve done my engineering in Biomedical Sciences and also have a Masters in International Business from the UK.
Let's Connect
Want to know more about what we’re doing at Togai and trying to achieve, write to me at smuruthi@togai.com

Blogs

White Label SaaS Pricing: How to Customize and Scale Your Offering

Looking to maximize your white-label SaaS profits? Learn how flat licensing, Togai's usage-based pricing, revenue-sharing agreements and tiered structures can help you balance competitiveness with sustainable growth.
PUBLISHED ON 04/02/2025
17  MINS READ

How to Think About Your SaaS Pricing Strategy in 2025?

Looking to perfect your SaaS pricing strategy in 2025? Explore advanced pricing strategies that leading SaaS companies use to capture maximum value, and discover how Togai's flexible pricing supports tiered, volume-based, and usage-based models to drive sustainable growth.
PUBLISHED ON 28/01/2025
15  MINS READ

Top 5 Recurly Alternatives in 2025

Struggling with Recurly's limitations? Discover five powerful alternatives with Togai leading the pack, offering 100+ pricing models and real-time metering to transform your billing capabilities and scale your SaaS business.
PUBLISHED ON 28/01/2025
18  MINS READ

How Will Competitive Pricing Pan Out in 2025? Examples of Companies Who are Nailing Competitive Pricing.

Need to know the secrets behind successful competitive pricing? Discover how leading companies use smart pricing strategies to outperform rivals, and learn how Togai helps implement these winning tactics effectively.
PUBLISHED ON 28/01/2025
9  MINS READ

How to Build an Effective Enterprise SaaS Pricing Strategy in 2025?

Want to know the secret behind successful enterprise SaaS pricing? Explore strategies for creating effective enterprise SaaS pricing models and learn how Togai helps scale your pricing with real-time tracking and flexible subscription management.
PUBLISHED ON 28/01/2025
11  MINS READ

How the Pay-as-you-go Model Is Transforming SaaS Billing

Imagine you’re paying for a writing tool subscription, but you only use it to edit two to three documents each month. Over time, you start to feel like you’re overspending—paying the same fee as someone who’s churning out content daily or editing hundreds of files. Wouldn’t it make more sense to just pay per document […]
PUBLISHED ON 16/01/2025
18  MINS READ
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Blog â†’
Expert insights on billing, monetization, and revenue strategies for businesses.8 Bits →
Home to bytes & bytes & bytes of content about usage-based pricing broken down - to the very last bit.
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