We envision a world where every B2B software business captures the value they create. We started by solving their most pressing needs - metering, billing and pricing. Our three core principles are to
We envision a world where every B2B software business captures the value they create. We started by solving their most pressing needs - metering, billing and pricing. Our three core principles are to
We had a usage based pricing model and could not find a platform that catered to our needs. We were taking a huge hit to our top and bottom line due to ineffective billing workflows. We then built our own internal system to take care of all our monetization needs.
As we looked around, we saw how most companies face this same exact problem at some stage - while setting up their billing, while pivoting to a different pricing model, or when they launched new features.
Companies waste thousands of hours building an internal tool that adds no incremental value to customers. And that’s why Togai was founded.
தொகை (pronounced ‘Tho-kai’) is a Tamil word that means ‘amount’. Colloquially, it is referred to as the price of a product/service. The founders went back to their roots, in Tamil Nadu, India and decided to name their product that helps you automate your pricing and use it to grow your business as ‘Togai’. In short, Togai is end-to-end monetization infrastructure for SaaS.
