Our story is that of 8 engineers building a distributed scalable system that processed over 30BN$ annually and not being able to handle the operational overheads that came with that. We realized that technology is scalable exponentially but tech enabled operational workflows scales linearly and requires more people.
We had a usage based pricing model and could not find a platform that catered to our needs. We were taking a huge hit to our top and bottom line due to ineffective billing workflows. We then built our own internal system to take care of all our monetization needs.
As we looked around, we saw how most companies face this same exact problem at some stage - while setting up their billing, while pivoting to a different pricing model, or when they launched new features.
Companies waste thousands of hours building an internal tool that adds no incremental value to customers. And that’s why Togai was founded.
தொகை (pronounced ‘Tho-kai’) is a Tamil word that means ‘amount’. Colloquially, it is referred to as the price of a product/service. The founders went back to their roots in Tamil Nadu, India and decided to name their product that helps you automate your pricing and use it to grow your business as ‘Togai’. In short, Togai is end-to-end pricing infrastructure for SaaS.
Read when not thinking enough, write when thinking too much.
Communicate with clarity - avoid requiring separate explanations.
Explaining complexity necessitates two versions: a detailed, comprehensive one for understanding, and a simplified, reader-friendly one prioritizing clarity.
Ask a minimum of 3 Whys with a legitimate rational reason backing your question(Go deep until you say you don't know).
An important follow-up to raising questions is providing answers. It's easy to ask questions but harder to answer them. If you can't answer a question, acknowledge it before asking.
Over a long term, rewards are almost always commensurate with the risks you take.
If you don't fail, you are not pushing yourself - Make mistakes, learn and repeat - Ensure mistakes are not repeated and only new mistakes are made.
Everything awesome takes longer than you think. Get started and don't worry about the clock.
Stick around long enough - It is going to be a constant chain of surprise, volatility, setback, and disappointment, but if you can stick around long enough the odds of eventual growth and success are in your favor.
