Aravind Sriraman

🌟 Hey, I'm Aravind!

What's up? I'm the Co-Founder over at Togai - A Metering and billing platform that modernizes your monetization stack. I did my graduation in B-Tech from IIT, Madras and PGDCM from IIM, Calcutta.

After founding Hypto (Stripe for Crypto and Web3 in India) and processing over $30B - realized that the monetization stack was not given the importance it deserves. Companies had to build the tooling systems internally. While we solved this internally the same way for Hypto - carved this out as a product of its own and began our journey with Togai!

📈 So, What Have I Been Up To?

Well, I kicked things off in growth marketing, and moved to product management. Think less "boring reports" and more "making sense of the chaos." Data was my playground, and I loved digging into it to help make smarter decisions.

Outside work, am a fan of Manchester United & Chennai Super Kings. I spend my weekends with my son playing PS5.

If you want to learn more about Togai or want to have a general conversation around SaaS - Shoot me an email at asriraman@zuora.com.

Content that I’ve written in the past:
  1. The story of Togai
  2. Video: Usage Based Billing for an Authentication Platform
Co-Founder at Togai, Product and Content Marketing at Togai
Education

B-Tech from IIT, Madras PGDCM from IIM, Calcutta

, I’ve done my engineering in Biomedical Sciences and also have a Masters in International Business from the UK.
Let's Connect
If you want to learn more about Togai or want to have a general conversation around SaaS - Shoot me an email at aravind@togai.com., Want to know more about what we’re doing at Togai and trying to achieve, write to me at smuruthi@togai.com

Blogs

How Can You Leverage Pricing To Increase Profitability

Are you maximizing SaaS profitability? Discover how pricing strategies can optimize your LTV, CAC, churn, and NRR metrics
PUBLISHED ON 13/02/2023
24  MINS READ

A Closer Look At The Problem with The Subscription Economy

Is the subscription economy failing customers? Uncover the pitfalls of seat-based pricing and how modern approaches can help.
PUBLISHED ON 10/02/2023
17  MINS READ

6 Core Principles for SaaS Pricing

Are you making these software pricing mistakes? Learn the 6 essential principles to optimize your pricing strategy.
PUBLISHED ON 09/02/2023
29  MINS READ

Netflix’s The Playlist tells us why pricing needs to be dynamic

Why did Spotify need saving, and what can SAAS startups learn from its pricing evolution? Here are the insights from 'The Playlist' and its impact on growth.
PUBLISHED ON 07/11/2022
12  MINS READ

Togai - Our story

Did you know that the word Togai is derived from the Tamil word ‘Thogai’? Thogai means VALUE. Discover how Togai's two-way door approach reshapes success for SaaS businesses
PUBLISHED ON 02/08/2022
13  MINS READ

Togai - Our vision

What drives Togai's SaaS revolution? Discover our visionary quest to reshape pricing strategies and propel businesses toward success.
PUBLISHED ON 01/08/2022
10  MINS READ
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