Togai is a metering and pricing platform for B2B companies. We offer a plug-and-play model that helps pricing and finance teams implement their pricing strategy by connecting to their existing quote-to-cash systems to execute ‘no-code’ pricing changes in a matter of hours.
And we would like to give you a glimpse into our product and aid your understanding through our public sandbox. This guide will help users understand the full potential of Togai by providing them with a virtual playground to explore. And the best part—there is no sign-up needed!
Ready to embark on a journey of discovery with Togai's public sandbox?
What is a public sandbox environment?
Our sandbox environment is a virtual space designed to provide you with a hands-on experience and an opportunity to explore the features and functionalities of Togai. You can familiarize yourselves with our product without the need to sign up or create an account.
Our sandbox allows users to select their role and industry, providing them with a tailored experience that showcases the features most relevant to their specific needs. By clicking on various elements on the screen, you can quickly understand how each feature functions and how Togai can assist you in your respective roles.
Click here to access our public sandbox.
Referencing Industry Leaders
We have populated data that replicates the characteristics of some industry leaders across SaaS, API, Cloud Infra, Conversational AI, Generative AI, and Fintech.
| Industry | Company | Pricing Model |
| SaaS | Mailgun | Mailgun utilizes a usage-based pricing model. Mailgun offers a pricing model based on the number of emails sent per month. They provide different pricing tiers or plans that offer varying limits on the number of emails and additional features. It includes a free tier with limited email volume. |
| API | Plivo | Plivo offers pay-as-you-go pricing. It is typically determined by the volume of usage, such as the number of minutes for voice calls or the number of SMS messages sent/received. Plivo also offers volume discounts as users scale their usage. |
| Conversational AI | Landbot | Landbot offers flexible pricing plans to cater to varying user needs. Landbot's Starter Plan, designed for individuals and small teams, typically includes basic features and a limited number of interactions or conversations per month. The Professional Plan offers additional features such as integrations with third-party applications, custom branding options, and increased conversation volumes. The Business Plan has higher chatbot usage demands and dedicated support. |
| Generative AI | Open.ai | OpenAI provides a pay-as-you-go pricing option where you pay for the actual usage of the API services. The pricing is typically based on the number of tokens processed. Users can pick from different models with different capabilities and price points for a job. |
| Fintech | Stripe | Stripe's pricing model is based on a usage-based fee structure. It is based on the payments you process. The specific rates depend on the location of your business and the type of transaction (e.g., domestic, international, card-present, card-not-present). Stripe also offers a customizable plan for businesses with large payment volumes, high-value transactions, or unique business models. |
Roles and Their Jobs
Pricing Managers
With Togai's Pricing Plans and Billable Items (like usage meters and add-ons), you can model any pricing strategy without requiring engineering effort for specific accounts for your Customers. Using Insights, you can effectively evaluate the performance of existing pricing strategies and simulate new ones to drive revenue growth.
Engineering
Togai reduces the dependency on you by providing a user-friendly UI for pricing and product teams to manage pricing-related tasks. With Togai, set up Event Ingestion from any data source and define the format of event ingestion using Event Schema. Set up Integrations with various CRMs, billing, and invoicing tools, and reduce manual efforts. Afterward, you can focus on building for your customers rather than building and managing internal tools.
Finance teams
Invoices can help you manage and view invoices generated for each customer based on their billing cycles. You can eliminate common errors that may occur during billing and invoicing, and easily trace and track invoices that were generated without having to reference multiple tools.
Moreover, Integrations enable you to automate internal workflows, reducing manual effort.
Product Managers
You have the flexibility to design pricing structures that align with your business goals, without requiring any engineering effort. Moreover, you can implement custom pricing strategies (using Price Plans and Billable Items) for specific accounts for Customers effortlessly. This flexibility allows for the inclusion of various pricing components such as discounts, credits, minimum commitments, flat fees, tiered pricing, pay-as-you-go, and more.
Additionally, you can now make data-backed pricing decisions supported by comprehensive Insights and Analytics within Togai.
Also Read: Companies that went from subscription-based billing to usage-based and saw success
Exploring Sandbox Functionality
As a first-time user, understanding the capabilities of our platform is key to leveraging its full potential. In this section, let us help you know some of Togai's features.
Events
Before we delve into Events, here is a brief about what Togai is built to do. Togai is a metering and pricing platform that helps companies implement and automate the billing for any pricing model. We are based on an event-driven architecture, i.e., any action that happens on your product, be it a button click / an API call / a transaction entry in your database, can be modeled as a monetizable event in Togai. We then provide you with the flexibility to price those events using any pricing model and then bill your customers. In addition, we provide you with real-time visibility to all your monetizable usage data and your revenue metrics.
Now, here is a bit about events.
Within Events, you can view Event Schema and Event Stream.
- Event Schemes in Togai provide a structured framework for defining the format of event ingestion. This organized approach simplifies data ingestion, making it easier to process and analyze the events efficiently. They serve as templates for data collection, ensuring consistency and reusability across multiple customers. To understand how to add/edit an event schema, you can refer to this guide
- In Togai, the Event Stream consists of three states that help you track the processing status of your events.
- The "Processed Events" list provides details of the events that have been successfully processed by Togai, helping you understand if the intended actions or data transformations have been executed accurately.
- The "Unprocessed Events" list contains events that could not be successfully processed by Togai, helping you identify any issues or errors in the event ingestion process. It enables you to take corrective actions, such as troubleshooting data inconsistencies or making necessary adjustments to the event structure.
Billable Items
Usage Meter
Usage meter is the definition for metered components in your pricing model. Eg: The number of API calls, the sum of the transaction amount, the duration for which a cloud instance was up, and monthly active users, to name a few. The usage meter feature is how one can define how incoming events are aggregated, providing a clear understanding of your usage and enabling accurate billing based on consumption.
If your pricing strategy includes features with variable pricing based on consumption, the usage meter feature provides the flexibility to adapt and customize pricing based on specific metrics.
Additionally, the usage meter feature allows you to segment your data based on conditions or filters, empowering you to analyze and measure consumption based on specific criteria. You can also define different aggregation types like "COUNT" and "SUM" to compile and calculate the ingested events at the end of a billing cycle.
Add-ons
Add-ons are the way to define and model any unmetered components in your pricing model such as recurring platform fees or subscription charges or one-time implementation fees.
To know more, read this guide!
Customers
The Customers feature in Togai offers a comprehensive solution for managing customer accounts and their associated price plans. With a hierarchical structure, customers can have multiple accounts, allowing for better organization and management. Within each account, you have access to crucial details such as the attached price plan, duration, billing cycle, and start date. This provides a clear overview and enables efficient management of pricing options, including the ability to detach or override the price plan.
A customer can have multiple accounts and each account can be associated with a different plan. Additionally, the credits feature allows you to track credits associated with an account.
Within the Customers section, the settings will reflect all active integrations.
Price Plans
The Price Plans feature enables you to define and configure a collection of pre-set conditions with associated cost values, allowing for the conversion of usage metrics into billable values. By creating a price plan, you can establish the pricing structure for your products or services. The feature offers several benefits, including the ability to:
- Customize Pricing: You can define the billing period by selecting a pricing cycle, such as monthly, quarterly, half-yearly, or annually. Moreover, you can choose the currency/currencies you want to apply to the price plan. This flexibility allows for tailored invoicing and aligning pricing with specific business needs.
- Incorporate Fixed Fees: The integration of Add-ons within the Price Plans feature enables you to apply one-time fees to your products or services. This functionality supports the inclusion of additional charges, such as setup fees or professional services fees, enhancing revenue streams.
- Implement Rate Cards: Rate cards allow you to charge customers based on their usage. With options for standard, tiered, or volume pricing models, you can define pricing tiers, associated costs, and limits. This provides the flexibility to structure pricing based on different levels of usage, ensuring fair and accurate billing.
- Establish Minimum Commitments: You have the option to set a minimum commitment fee that customers must pay if their projected usage target is not met. This feature provides a level of predictability and ensures a minimum revenue threshold.
Note: Price Plans can be overridden at an account level.
You can read more about it here!
Admin Center
The Admin feature provides you with access to various administrative functions and settings. Within the Admin Center, you can perform the following tasks and benefit from the following features:
- Profile: You can view and update your profile settings, including basic information such as name, email ID, company name, and password. This allows for personalized and secure user management.
- Users: The Users tab enables you to manage the list of active users within your organization. It provides an overview of active users and those who have been invited but haven't accepted the invitation. You can also invite new users to join Togai, facilitating collaboration and user onboarding.
- Currencies: Togai supports multiple currencies, allowing you to serve various geographical regions.
- API Tokens: The API Tokens tab allows you to generate new tokens and manage existing ones. API tokens are essential for integrating Togai with external systems and configuring custom workflows.
- Bulk Import: The Bulk Import feature simplifies the migration of customer and account data into Togai. You can upload CSV files containing customer or account information, map the fields, and initiate the import process. This streamlines data migration and enables you to quickly transition to Togai's ecosystem.
Invoices
The Invoices feature in Togai provides you with a convenient way to manage and view invoices generated for each customer based on their billing cycles. Within Invoices, you can view a list of past invoices generated for customers. This allows for easy reference and tracking of billing history. You can also access and review invoices that are currently being generated or are in progress. This helps you stay updated on the latest billing information and monitor ongoing transactions.
By selecting a specific invoice, you can delve into the details of each invoice item. This includes information such as the attached price plan, line items of each usage meter, and the total amount due. This level of invoice visibility enables you to understand the breakdown of charges, monitor usage metrics, and ensure accuracy in billing.
Integrations
The Integrations feature in Togai enables you to easily connect Togai with other business applications without the need for coding. This feature offers several capabilities:
- Pre-built Apps: Togai provides a range of pre-built integrations. These Apps seamlessly connect Togai with various business applications. They offer triggers, which can be thought of as "cues" that prompt Togai to perform certain tasks. Triggers are essentially the events that Togai watches out for, and upon their occurrence, it initiates the predefined actions or workflows associated with them. They also offer actions. They are the "do" part of the integration process, where Togai carries out a particular action (such as creating invoices or updating accounts) based on a trigger or user input.
- Custom Flows: Togai offers the flexibility to create custom Flows based on specific business requirements. Flows are sequences of actions executed based on trigger events. Triggers. This customization capability allows you to automate processes and workflows, saving time on manual tasks and ensuring seamless data synchronization between Togai and other applications. Let’s take an example. Flow: Sync accounts created from Togai to Stripe (for new customers)
- Trigger: A new customer is created in Togai
- Action: Create a customer in Stripe and sync the customer ID between Togai and Stripe.
- Activity Logs: Togai maintains comprehensive activity logs that record all the runs of an App. These logs provide visibility into the execution of flows, including triggered events, executed actions, and any errors encountered. Activity logs help you monitor and track the performance of integrations, identify potential issues or discrepancies, and ensure the smooth functioning of automated processes.
Today, we have two-way native integrations with Zuora, Stripe, Zoho books, Razorpay, and more.
Conclusion
Our public sandbox of Togai is a powerful tool to explore the platform's capabilities. From managing customer accounts and price plans to generating invoices and integrating with other business applications, Togai empowers you to implement pricing changes without any engineering effort. Experiment, test, and familiarize yourselves with Togai optimize your pricing strategies and unlock new growth opportunities. Check out our Sandbox now!
