Togai for Hybrid pricing models

Launch any pricing models under the sun, in minutes

Bespoke and complex pricing models, made easy. Price your product any way you want without worrying about engineering effort or revenue leakage.

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How Togai works

Ingest

Collect events and data from any data source using our REST API and Client SDKs

Meter

Apply transformation functions (such as sum,count, gauge, etc) to calculate your product usage

Price/Rate

Create custom rate cards and price your product with the metered data

Integrate

Two-way integrations with various CRMs, billing and invoicing tools, so it fits right into your stack

Ingest

Scaleable and reliable: Our queuing system and ingestion service is buit to support billions of events per day with horizontal auto-scaling. And we provide 4 9s reliability.
Idempotency: Our metering system is built to handle transactions atomically, and supports idempotency by default to ensure there are no financial errors.
<100ms response time: We provide very low latency for our ingestion API to ensure that you are not bottlenecked by your metering infrastructure.

The image of analytics showing total revenue and API hits.

Meter

Anything, with zero engineering effort: API calls, no. of seats, chat requests - meter anything and everything without any engineering effort to create or maintain.
Accuracy and reconciliation: Togai provides a complete audit trail for each event, so you can confidently resolve customer queries.
Flexible transformations and functions: Using dynamic filters, custom attributes, logic and functions - Togai provides you a fully flexible metering system.

Price

Price your product the way you want with Togai. Launch hybrid pricing models without engineering effort and go live in a few days. Not months. So whether you want:

Feature based tiers
Overages - Usage + flat rate
Freemium
Credits - Bundling + usage based

Or a mix of different kinds of models, you can implement them all with Togai. Below are just some components you can use to build out any pricing capability you’ll need for your product.

The image shows the different kinds of models that can be implemented with Togai.

Price the way you want with Togai. Launch usage based pricing and extend it’s capabilities with the components below.

Pay as you go

Define metrics, track usage, build flexible usage- based, pay as you go models in Togai so that users are invoiced only for what they consume.

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Tiered

Create multiple slabs and tiers which your users can choose from based on their requirements. Also create provisions for add-ons, overages etc.

Volume

This is similar to tiered models except that only one price tier applies at the end of the billing period. This allows you to create volume based discounts.

Credits

Give customers predictability by letting them purchase credits in bulk upfront. Use credits for promotions, discounts etc.

Minimum commitment

As part of contract, a customer might accept to pay a bare minimum fees if their projected usage target is not met. Build custom minimum commitments for your customers in Togai.

Flat fees

Fixed recurring fees such as a platform fee or subscription can be configured for your customers either stand alone or on top of other pricing components.

Package pricing

This pricing type segments the slabs by the mentioned package size. Costs are then defined for the package sizes. (for example - 100 API hits costs $10)

Overages

Charge your users if they go over the a certain level of usage. Set custom overage limits for users and invoice them automatically - no manual intervention required.

Invoices

Togai automatically generates invoices for each customer based on their billing cycles. You can see detailed historical and ongoing invoices inside Togai

Integrate

Consume events from multiple data sources, push invoices into account systems, payment gateways, connect to your CRM for automatic updates and create workflows to solve every pricing and billing use case.

Here’s why your teams will <3 Togai

Product teams

Revenue teams

Engineering teams

Product teams

Don’t let your billing platforms stop you from pricing your product the right way.

Set up pricing models in days, not months. Without worrying about your engineering team’s backlog and backend capabilities.

Unearth usage and revenue patterns using Togai, and iterate on pricing without any hassle.

Image showing the different pricing products from Togai.

Revenue teams

Acquisition isn’t the only lever for revenue. Iterate and optimize your pricing and monetization strategy without spending a bomb on engineers.

Image showing the billing operations for a customer.

Engineering teams

Pricing and billing aren’t core to your product. Building your own internal system can be a nightmare - a million edge cases, constant changes and requests from gtm teams and so on.

With Togai, you get custom metering and price configuration solutions for your product.

Using our SDKs, libraries and API documentation (which is in tune with OpenAI’s specs) - you can spend way less time on pricing and actually focus on building for your customers.

Image illustrating the engineering behind the customer billing.

Custom implementation just for you.

Pricing is bespoke. Every organization has it’s own unique strategy and internal workflows. And that’s why we focus on setting up togai according to your specific requests, so it’ll fit right into your existing stack and processes.

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Image illustrating usage analytics with meter configurations.