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The Billing Software Dilemma: Build or Buy?

11 Mins Read
Aashish Krishna Kumar
Published On : 02/12/2023

In the ever-evolving landscape of business software, the last two decades have witnessed a seismic shift in the way we manage systems. Cast your mind back, and you might recall the era when building your software solution was the default choice—if your developers could craft it and your IT team could back it, building always trumped buying. Who didn't have their own SQL or Microsoft Access database, right?

Fast forward to today, and the game has changed. The cloud has emerged as the new frontier, with businesses migrating from on-premise solutions. Cloud providers leverage economies of scale, open online practices, and seamless integrations, reshaping the software landscape. Even with these cloud advantages, the perennial debate of build versus buy persists, particularly when it comes to billing software, especially for tech-centric companies. The logic seems sound: with a squadron of engineers at your disposal, why not harness their expertise to tailor a solution in-house? It might save costs and consolidate everything under one roof. But, as any venture into custom billing software reveals, it's a path fraught with pain and complexity, not to mention the ongoing maintenance headaches. Or is it?

The pivotal question has evolved beyond the binary "buy versus build" dilemma. Now, the decision-making process is a nuanced exploration: Should you opt for a best-of-breed solution like Togai to handle offers, billing, and subscribers? Or, alternatively, forge ahead, building your logic atop a payment gateway while procuring various third-party tools to navigate the subscription lifecycle? Factor in the Herculean task of integrating this mosaic of solutions and maintaining custom billing code and integrations.

Join us as we unravel the case for both creating and procuring your billing system. In this exploration, we aim to equip you with insights to make an informed decision that aligns with your business's unique needs.

Crafting Your Billing Solution: Benefits and Challenges

When it comes to billing software, the allure of building your solution from the ground up is undeniable. The promise of absolute control over each component and function, tailored precisely to your business needs, is an enticing prospect. Let's delve into the benefits and pitfalls of forging your own billing path:

The Benefits

  • Control and Customization
    Building your billing platform grants unparalleled customization. From functionality to features and user experience, the reins are firmly in your hands. A bespoke solution allows you to craft a billing system seamlessly aligned with your SaaS company's workflows and branding.
  • Cost Effectiveness
    The allure of potential cost-effectiveness looms large when considering a homegrown billing platform. Particularly with a skilled in-house development team, building from scratch may yield long-term savings, circumventing recurring subscription fees tied to third-party solutions. The scalability factor also comes into play, ensuring your platform evolves harmoniously with your business growth.

The Challenges

  • The development journey can be labyrinthine due to inherent complexities.
  • Dependencies linger—third-party services for card verification, payment gateways, security, APIs, and more.
  • Security itself, a paramount concern, demands substantial investment and risks non-compliance with stringent laws.
  • Ensuring the right skill set is in place poses another hurdle.
  • Building your software demands time, and time is often a luxury.
  • Bug fixes and new functionalities, while well-intentioned, may result in Band-Aid solutions.
  • Over time, this patchwork approach weaves a complex web of solutions, understood comprehensively only by the original developer—a potential risk for a critical process like maintaining a consistent cash flow.

Also Read: SaaS Billing Software: A Complete Guide

The Ready-Made Advantage: Buying Your Billing Solution

In the dynamic landscape of billing automation, the choice between building and buying is a strategic decision laden with implications. Let's explore the compelling advantages of opting for ready-made billing automation software:

The Benefits

  • Instant Implementation
    Ready-made billing solutions can be seamlessly integrated and put into operation right after acquisition—no protracted development cycles or waiting periods. Regular software updates ensure that new features materialize instantly post-installation, keeping your system at the forefront of functionality.
  • Industry Best Practices and Expertise
    Building a billing platform necessitates more than just software development prowess. It demands expertise in security, financial, and compliance regulations. Opting for a reputable SaaS billing solution grants access to a team of seasoned experts who have navigated these complexities. You get to leverage their knowledge and industry best practices to minimize errors, mitigate potential risks, and ensure compliance.
  • Streamlined integrations
    SaaS billing solutions come pre-equipped with integrations to popular payment gateways, CRM tools, accounting software, and other essential systems. These pre-built and thoroughly tested integrations save considerable time and effort, allowing you to effortlessly connect billing processes with other critical applications. This enhances overall efficiency and streamlines operations.
  • Continual Maintenance and Support
    As your business scales, the intricacies of maintaining a bespoke billing platform multiply. Investing in ongoing bug fixes, maintenance, feature enhancements, and security updates becomes a significant undertaking. By opting for a SaaS billing solution, the onus of platform maintenance shifts to the vendor. This liberates your focus for core business activities while ensuring you benefit from robust support and regular updates.

The Challenges

  • Purchasing a pre-made solution relinquishes some control over platform functionality, leading to a heightened dependency on the provider.
  • Some platforms may not offer full customization, potentially constraining your ability to tailor the solution precisely to your unique needs.
  • Be mindful of additional charges such as implementation fees that might accompany the purchase.

The Build vs. Buy Conundrum: A Tailored Checklist

In the intricate landscape of billing solutions, the decision to build your own software versus opting for an off-the-shelf solution is far from straightforward. The merits of crafting bespoke solutions are evident, but not every business can embark on this journey. Software development demands dedicated resources, in-house expertise, and a financial investment. Infrastructure and hosting costs add another layer, particularly when dealing with substantial data volumes, potentially incurring significant expenses.

Every business finds itself in a unique situation: some may grapple with the impracticality of building their billing systems, while others boast sufficient resources for an internal build. The key is to conduct a thorough evaluation of your specific circumstances and make an informed decision.

To guide this decision-making process, consider the following comprehensive checklist:

  • Can your limited engineering resources be effectively allocated to drive product innovation while upholding your existing legacy recurring billing and subscription management system?
  • Do you possess sufficient resources to establish a robust payments experience with key payment partners, all while adhering to both global and local regulations?
  • Do you hold the necessary expertise to craft a superior subscriber experience that nurtures customer loyalty?
  • Are you equipped to adeptly manage all aspects of assets, liabilities, and expenses within your recurring revenue business model?
  • Can you confidently navigate compliance management and revenue recognition across all the geographical areas where your business operates?
  • Can you streamline processes effectively to ensure compliance, enhance customer support, and optimize service delivery, thereby minimizing inefficiencies that may result in increased customer dissatisfaction and costs?

Whether you lean towards buying or building a recurring billing management solution, the chosen path must align with long-term expansibility, adaptability to pricing and customer preferences, and overall flexibility throughout your utilization. In this intricate dance between bespoke and off-the-shelf, the key is to strike a balance that aligns with your unique business trajectory.

Navigating the Billing Landscape: Togai- The Efficient Choice

In the dynamic environment of SaaS billing platforms, the allure of customization through building is tempting. However, it's crucial to recognize that opting for a ready-made solution ultimately emerges as a more efficient and cost-effective choice. The rapid implementation, seamless integrations, access to industry expertise, and ongoing support are compelling reasons to embrace a SaaS billing solution.

Discover the seamless efficiency of Togai's Usage-based Metering and Billing Software—schedule a demo today and witness how it can empower you to go-to-market in the way that suits your business best.

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Togai's flexible solution swiftly addressed our pricing & billing needs, cutting our launch time from months to days.
Nikhil Nandagopal, Founder
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