Aashish Krishna Kumar

Hello there! I’m a Lawyer who hasn’t practised a day in his life! I Have always been on the business side of things ever since law school. Founded Pelican Legal Solutions, where we dared to dream big with Lawcality and VakilAssist, aiming to revolutionize how India finds and works with legal professionals. The journey had its ups and downs with a lot of learning.

After Lawcality and VakilAssist - I cut my teeth at Vakilsearch, steering partnerships and growth. Launched Vakilsearch’s Marketplace and enabled services in Tier II and Tier III cities as well. My stint at Updater Services was all about driving business excellence and winning deals across India. Spearheaded the ‘PAN-India’ region and was responsible for business over $10M (MRR).

At CoverMe in the USA, I used my Sales experience across various jobs and applied the fundamentals into the world marketing, blending it with SEO magic and storytelling.

Now, with Togai, I’m all in, wearing multiple hats to navigate the thrilling world of B2B SaaS, aiming to make Togai the World’s best Usage based billing Software. I’m a part of the GTM Team and I focus on varied strategies to get our first 50 customers.

“Stay hungry. Stay foolish. Never let go of your appetite to go after new ideas, new experiences, and new adventures.” - Steve Jobs

Articles that I’ve written:
In the News
Founding Member and Head GTM at Togai
Education
Bachelor of Laws (LL.B.) from Christ University, Bangalore.
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Podcast

Blogs

Top 10 Billing Automation Software Solutions to Streamline Your Business

Managing billing processes shouldn’t feel like a full-time job, but between manually sending invoices, chasing down late or missed payments, and trying to figure out if your cash inflows and outflows are correct, it can quickly take over your entire working day. To save time for your business,  you’ll want to invest in a billing […]
PUBLISHED ON 15/02/2025
20  MINS READ

What is Consumption-Based Pricing? Is it relevant for businesses in 2025?

Consumption-based pricing is gaining momentum as a flexible alternative to traditional pricing models. It aligns costs with actual usage, potentially benefiting businesses and customers. However, many businesses question its complexities, such as revenue predictability, and how to best implement such a model without the right tools. If you're a product leader considering this model, it’s […]
PUBLISHED ON 14/02/2025
9  MINS READ

SaaS Billing Best Practices - Optimize your SaaS revenue in 2025!

Want to master SaaS billing for maximum revenue? Here's your roadmap to revenue success with proven billing best practices.
PUBLISHED ON 01/02/2025
12  MINS READ

Competitive Pricing Strategy

Wondering why your competitors are outpricing you? Discover four essential steps to create a winning competitive pricing strategy for your SaaS business that attracts customers and drives sustainable growth.
PUBLISHED ON 28/01/2025
17  MINS READ

What is Volume Pricing? & How to Implement it [+Examples]

Want to know how volume pricing could revolutionize your SaaS revenue model? Discover the secrets behind volume-based pricing strategies that can boost customer satisfaction and scale your business effectively.
PUBLISHED ON 28/01/2025
19  MINS READ

B2B Pricing Strategies

8 Effective B2B Pricing Strategies for Maximizing Revenue The success of every business is tied to two factors—cash in versus cash out. The easiest way to maximize your cash in isn’t to pour more money into sales, marketing, or products. Instead, the best way to maximize revenue in your business is to pull the most […]
PUBLISHED ON 28/01/2025
20  MINS READ
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