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Revenue command center for AI products

Launch and optimize complex pricing models for your AI product in minutes, with Togai. Go to market instantly, with zero engineering effort and ensure there’s no revenue leakage.
Analytics showing total revenue and API hits with conversations.

Why do you need a monetization platform?

AI pricing isn't as simple as charging per user. The value metric lies in the tangible deliverables - words/images generated, tickets resolved etc. Toss in variable infrastructure costs - (for example: OpenAI charges) and your pricing will tend to be complex and intricate.
Figuring out the pricing model is just the start. Implementing intricate, hybrid models is a mammoth task. Subscription billing tools fail here since they cannot accomodate usage based or hybrid pricing models. Thus they are limiting, rigid and inflexible. So you’ll either have to build and maintain a lot of internal tooling or you’ll have to live with sub-optimal pricing leading to revenue leakage.
Your product and pricing strategy will keep evolving. But to iterate/optimize pricing, or even make simple changes, it's a cross-functional circus that will take months, involving custom coding, wrangling workflows, and juggling billing. Plus, there's no clear way to gauge the effectiveness of your pricing strategy.

How can Togai help you?

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Togai was built for products with usage based and hybrid pricing models.
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Launch any pricing model you want, no matter how complex, without engineering effort.
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Analyze what’s working with your pricing and fix what isn’t. Iterate on your pricing with just a few clicks.

With Togai, you go live instantly

Togai is the monetization suite you need to implement and optimize pricing without any dependencies. Simulate new pricing, track and meter usage, set up or schedule customized pricing models, automate your internal revenue workflows and get actionable insights on your pricing. All with just a few clicks.
Metered Billing
Price Management
Billing Automation
Usage & Revenue Analytics
ANALYZE

Meter anything, accurately:

Turn raw event data into usage metrics by applying aggregation functions to bill your customers. Have full control of your metering system using dynamic filters, enriched data, custom attributes and logic.
Togai’s flexible and scalable infrastructure can handle high throughput and scale (billions of events) without batting an eye. We also guarantee 99.99% uptime.
Image for defining usage meters with meters like conversations and message count.

Set up any pricing model under the sun:

Usage based pricing, slabs, tiered pricing, credits, discounts, platform fees, minimum commitment, prepaid - implement all of this and more without having to worry about engineering resources or edge cases.
Enterprise customers coming to you with bespoke requests? No problem. Create customized pricing plans for different accounts with just a few clicks. Give your sales team the price flexibility they need to close bigger deals.
The image displays the price plan calculator with setup fees and IMPS payouts.

No more manual work or billing disputes:

Togai integrates with your current workflows and tech stack like a sock. Automate the entire metering and billing process, so you can focus on more strategic work.
A fully automated system coupled with complete audit trails for each event, you can ensure that there are no more billing disputes.
The image shows the steps in billing a customer.

Analyze and optimize your pricing strategy

Locate leaks in your pricing using our granular usage and revenue analytics.
Uncover adoption and usage patterns using dashboards. 
The image displays the complete analytics for a customer.
METER

Meter anything, accurately:

Turn raw event data into usage metrics by applying aggregation functions to bill your customers. Have full control of your metering system using dynamic filters, enriched data, custom attributes and logic.
Togai’s flexible and scalable infrastructure can handle high throughput and scale (billions of events) without batting an eye. We also guarantee 99.99% uptime.
PRICE

Set up any pricing model under the sun:

Usage based pricing, slabs, tiered pricing, credits, discounts, platform fees, minimum commitment, prepaid - implement all of this and more without having to worry about engineering resources or edge cases.
Enterprise customers coming to you with bespoke requests? No problem. Create customized pricing plans for different accounts with just a few clicks. Give your sales team the price flexibility they need to close bigger deals.
AUTOMATE

No more manual work or billing disputes:

Togai integrates with your current workflows and tech stack like a sock. Automate the entire metering and billing process, so you can focus on more strategic work.
A fully automated system coupled with complete audit trails for each event, you can ensure that there are no more billing disputes.
ANALYZE

Analyze and optimize your pricing strategy

Locate leaks in your pricing using our granular usage and revenue analytics.
Uncover adoption and usage patterns using dashboards. 

Custom implementation just for you.

Pricing is bespoke. Every organization has it’s own unique strategy and internal workflows. And that’s why we focus on setting up togai according to your specific requests, so it’ll fit right into your existing stack and processes.
Contact Sales
Image illustrating usage analytics with meter configurations.

Build

Oh the horrors of building your own internal system

The internal tool will require approximately 500+ dev hours to build
Enterprise customers will want customized pricing. So the system will then need to accomodate account level overrides, customizations and workarounds.
It will need dozens of resources across product, engineering, finance, pricing and revops (resources that could’ve been spent on customers)
Every time you build a new feature that needs to be monetized, the pricing infrastructure will also need to be built.
Manual work leading to billing errors. This will lead to disputes(overcharging) or revenue leakage(undercharging)
Every time you want to optimize pricing, give discounts, introduce a new component in your pricing, it will need a lot of technical resources and effort. Pricing projects usually take 6-8 months. 
Reps need price elasticity to win deals but it’s a complex and time consuming undertaking for the tech team.
Looming scalability and reliability issues that are sure to creep up on you as you grow. 
The list is endless. It’ll very quickly balloon into a full-time chaotic nightmare needing an entire team of engineers working with finance, revops, sales, CS and product teams.

Why would you do that to yourself?
The image illustrates the complete monetization framework with Togai.
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Who is Togai for?

ROLES
INDUSTRIES

AI →

SaaS →

Fintech →

Infrastructure →

Data and Analytics →

Communications →

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  • The brand logo of Appsmith.

    When we decided to launch usage based pricing, we evaluated tools that provided the flexibility to support different pricing models along with reliability of handling data at high volume.

    Togai's solution first approach solved our different pricing & billing scenarios not just for today but also for the future and accelerated our time-to-market from months to days.

    Mr. Nikhil Nandagopal, Founder of Appsmith.

    Nikhil Nandagopal
    founder

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Reliable, Flexible, Scalable, Customizable

Provide customized purchase experiences for your customers while also increasing your margins and profits, with Togai.

Blog â†’
Expert insights on billing, monetization, and revenue strategies for businesses.8 Bits →
Home to bytes & bytes & bytes of content about usage-based pricing broken down - to the very last bit.
For any queries, reach out to 
support@togai.com
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